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A Diamond For Everyone – The Story of Swarovski

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Trends come and go, styles change, and fashion companies rise and fall; so when it comes to a major milestone like 120 years it’s important to celebrate. Founded in 1895 by Daniel Swarovski, Swarovski Crystal has just reached that magical age. To celebrate this momentous occasion, we here at Baine Haus are writing our first fashion history post on the company that founded the concept of creating “a diamond for everyone”.

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Daniel Swarovski was born in 1862 in Northern Bohemia, under the name of Daniel Swartz. Originally wanting to become a violinist, creating crystal never crossed his mind until he went to the Paris First Electrical Exhibition in 1881 and became obsessed with the idea of electricity grinding glass.

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By 1892, Daniel created and was able to obtain a pattern on an electric cutting machine of his own design. Three years later he formed a company with Armond Kosmann and his brother-in-law named A. Kosmann, Daniel Swarovski & Co, eventually shortening the name to Swarovski.

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While it took the company 20 years to open its full factory, the company made strides in popularity by admitting their product was made of glass unlike the predecessor and inventor of the imitation gemstone Georges Frédéric Strass. Their open honesty made the product a popular and fashionable item that is now synonymous with famous red carpet and high fashion moments.

Important Moments in Fashion

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1895 Queen Victoria becomes one of Swarovski’s first clients.

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Though the movie was called Breakfast at Tiffany’s, the jewelry worn in the film was made by the crystal company

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Despite singing about diamonds, Marilyn Monroe wore Swavorski in several of her films. When performing her famous Happy Birthday Mr President number she even wore a dress adorned in the little crystals.

attends the 2014 CFDA fashion awards at Alice Tully Hall, Lincoln Center on June 2, 2014 in New York City.

While many celebrities wear dresses and jewels covered in Swarovski, Rhianna made heads turn while accepting her fashion icon award. She wore a naked dress by Adam Selman that was basically just Swavorski crystals from head to toe.

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In 2014 this blog’s own co-creator, Sarah, gave her bridesmaids Swavorski earrings for her wedding.

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In 2015 the company worked in collaboration with Disney to create the Cinderella shoes seen in the movie and allowed the production to outfit their characters with vintage crystals from their vault.

As they continue to innovate and make amazing pieces we simply wish the company a happy 120th anniversary and hope they keep the work up for many years to come.



1 thought on “A Diamond For Everyone – The Story of Swarovski”

  • Having a product with the splendour of a diamond but a much lower price, Swarovski earned a place in glamorous industries such as film, fashion and culture. This might not have been a strategic step at first, but when Nadja Swarovski sought to re-establish and publicise these links, she had a view to heightening the brand’s luxury links to give it extra market value for consumers who want to feel connected with the worlds of fashion, film and glamour.

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